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Case studies

DG International

AccountsIQ supports DG International’s transformation by providing a Cloud-based accounting system that can grow and adapt as the business evolves.

DG International LogoDG International is a specialist freight forwarder offering a range of logistics services to clients importing into the UK from Asia via sea and air. The range of services includes Horizon, an all-in-one digital supply chain solution that allows customers to self-serve, offering cost-effective and convenient global logistics. The business has grown rapidly since it launched in 2009 and now handles more than 15,000 consignments each year.

Ian Dennis, Financial Director, DG International

Identifying the benefits that digital technologies can bring to the sector, DG started out on a path to “digital transformation” in early 2020 that saw an overhaul of the core operating system and a shift of several key systems to the Cloud. This included adoption of Salesforce as a CRM and integrating logistics management to create Horizon. Integrating supply chain logistics with Salesforce data allows DG International to offer customers an advanced self-service experience; tracking delivery in real time, accessing invoices and other documentation.

If you want to be a freight forwarder, you have to be a digital freight forwarder,” said Ian Dennis, DG’s Finance Director.

Multi-currency, multi-company accounting and a track record with Salesforce fits the bill

With the customer experience side of the project complete, it was time to address the needs of the business support functions. AccountsIQ was chosen by the Finance team to replace Open Accounts and integrate with Salesforce, with a fully-automated, end-to-end process in mind. With the uptake of Salesforce and the development of Horizon, the business needed a solution that could integrate with these systems and facilitate efficient, accurate reporting. AccountsIQ fitted the bill with its strong track record in integrations, as well as key functionality including multicurrency and support for multiple entities.

Conor Day, Assistant Financial Controller explained,

The system we were previously using was antiquated and slow, now everything is processed through Salesforce and we’re posting directly into AccountsIQ. The process is a lot smoother, and the in-built filters and coding options in AccountsIQ really help massively with our internal reporting.”

Business-wide automation drives down costs and improves customer experience

AccountsIQ worked with DG International’s team to implement the new system which went live in May 2020. AccountsIQ, Salesforce, and Horizon are integrated in such a way that allows each of the platforms to talk to one another and sync up information. For example, AccountsIQ picks up the gross profits from Salesforce and matches it to customer invoices. Nothing is done manually, and the digitisation of documents allows for greater visibility and less paper.

AccountsIQ has helped us to automate many of our key accounting processes. No double entries. No manual entries. We used to have a filing system. Now, being able to find those documents at the click of a button is obviously a huge time saver,” said Ian.

DG currently runs ledgers in Euro, GBP and USD which is easy to do with AccountsIQ’s multicurrency capabilities. They currently have one entity set up in the system but have plans to move to multiple entities as the business evolves its core services. This is part of DG’s ongoing evolution towards cost efficiency, convenience and confidence, driven by their digital transformation strategy. AccountsIQ supports this transformation by providing a Cloud-based accounting system that can grow and adapt to DG’s business structure as it evolves.

A path of continual improvement delivers business goals

DG International’s success is powered by its commitment to “Cost-effectiveness, Convenience and Confidence”, and the digital roadmap continues to play a vital part in the company’s growth strategy. AccountsIQ’s ongoing product innovations will support the business in its future plans.

There are a lot of features in AccountsIQ that we have yet to explore. We’re on an aggressive roadmap for the future and we envisage that AccountsIQ will be developed further to support this roadmap,” said Ian.

“We’re now on phase two of our digital transformation, but I don’t think we’ll ever be in a position to say we’re done. We’re in constant development, and that’s how it should be.”

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