London, UK; Thursday 18th September 2025: Harlequins F.C. (“The Club”) has today announced a major partnership with cloud accounting leader AccountsIQ (“AIQ”). Under a multi-year agreement, The AccountsIQ Group will serve as the Club’s Official Data & Insights Partner.
With naming and branding rights to the Club’s iconic West Stand, coaches’ gantry, and laptops, the AccountsIQ Stand -for the 2025/2026 season - will become the focal point for all data, insights and key-decision making across the Club, both on and off the field. Through data-driven insights, the AIQ Match Insights, Preview and Coaches’ Ledger content series will serve to deepen fan engagement and understanding and showcase AccountsIQ’s role in helping key decision-makers transform the way they work.
The partnership blends AccountsIQ’s market-leading cloud accounting platform which delivers unparalleled transparency and control, from automating manual data entry to once-click consolidation of multi-entry accounts, with the Club’s ambition to bring best-in-class insights, data and storytelling to its fans.
Laurie Dalrymple, Chief Executive, Harlequins said: “We’re delighted to welcome AccountsIQ to the Harlequins family ahead of the new season as Data and Insights Partner and the title sponsor of the West Stand at The Stoop. AccountsIQ shares our commitment to using clear insights to drive progress both in our sporting performance and how the Club operates as a business, and the new AccountsIQ Stand will serve as a physical and digital hub for that activity for this season and beyond.”
Darren Cran, CEO at AccountsIQ, added: "This partnership marks a significant milestone for The AccountsIQ Group. The Harlequins brand - and especially its iconic jersey - is among the most recognised in the rugby world and across the wider sporting landscape. Becoming the club's official data and insights partner reflects the strong synergy between Harlequins and AccountsIQ, and highlights the power of data and intelligence to drive teams forward and deliver results - whether for a finance team in business or a rugby team on the pitch. We wish the team every success for the season ahead and will be watching keenly from the newly named AccountsIQ Stand!"
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About Harlequins:
Founded in 1866 and playing in famous Quarters kit, Harlequins is possibly the most iconic and recognised Rugby Union club in the world. The Club is proud to be a founding member of the RFU and boasts and has a rich history alongside a healthy dose of current and former men’s and women’s international players. The Club were double domestic league champions in 2020/21 and continue to push for silverware in both European and domestic competitions.
Harlequins Men and Women both play their home matches at the 14,500 capacity Twickenham Stoop stadium in SW London but twice a year travel across the road to play at the Home of England Rugby, the 82,000 Allianz stadium, Twickenham. The annual festive Big Game event, now in its 17th edition, is the biggest annual club rugby event in the world and features both men’s and women’s teams. Due to its success a summer version, Big Summer Kick-Off has been created to allow more fans to see the team play and is in its 5th edition this year.
The Club is renowned for its remarkable matchday experience and unrivalled atmosphere. With almost all men’s matches sold out across the last 3.5 seasons, matchdays at the Stoop are ranked as the best in the league by an independent Premiership Rugby survey. The combination of a family friendly matchday environment and an entertaining style of play has attracted more people than ever to follow the Club who are now digitally the most followed team in England and the 9th most followed in the world.
About AccountsIQ
AccountsIQ delivers cloud accounting software for mid-market businesses. Providing automated processes that increase productivity, group accounting features and next-level business intelligence, AccountsIQ supports over 35,000 users in over 85 countries, enabling them to streamline their workflows and save one week per month via smart automation. With a go-live period 5x faster than competitors, AccountsIQ stands out in the market as an easy-to-use, cloud-native platform that delivers next-level insights and empowers better business decisions and faster results.
AccountsIQ is part of the AccountsIQ Group, which also includes the leading expense management software ExpenseIn. The Group has a combined headcount of 146 and is headquartered in Dublin with a second office in London.
