In this on-demand webinar, “Embracing Automation: Eliminate Manual Tasks and Transform Your Finance Function”, AccountsIQ’s Chief Revenue Officer, Nick Longden, shares over twenty years of experience helping finance teams modernise their technology stack and redefine the role of the finance function. Building on insights from AccountsIQ’s research report, “Confessions of the Finance Function”, he explains why so many finance professionals feel stressed, bogged down in manual data entry, spreadsheets and disconnected software, and what practical steps they can take to change that. The session covers the real-world state of AI in finance today, from machine learning in bank reconciliation and OCR invoice capture through to predictive analytics and narrative reporting, and clarifies what is hype versus what is already delivering value. Nick demonstrates how cloud-based mid-market solutions such as AccountsIQ sit between entry-level tools like Xero, QuickBooks and Sage 50 and large ERPs like NetSuite or Business Central, offering advanced automation, multi-entity consolidation and rich business intelligence without enterprise complexity or cost. You’ll see how API integrations connect your finance system with CRM, e-commerce, EPOS, stock, expense and payroll platforms, how workflow automation streamlines approvals and audit trails, and how embedded dashboards can replace manual Excel reporting and give non-finance stakeholders real-time visibility of performance. The webinar also outlines a clear roadmap for digital finance transformation: moving to cloud financials, identifying quick-win automations, scaling up integrations, and developing your team’s analytical skills so they can spend less time processing transactions and more time interpreting data, advising the business and driving growth.