Since becoming Harlequins’ Official Data and Insights Partner and Cloud Accounting Software partner in September 2025, AccountsIQ has been on a journey that explores the true power of meaningful data for team success. From pre-match analysis reports to the newly named AccountsIQ stand at The Stoop, our presence mirrors the very ethos that defines both organisations: strength in numbers.
What began as a shared belief in the power of data has grown into a partnership rooted in performance, insight, and storytelling – both on and off the pitch. Our collaboration is underpinned by showing how data, when understood and shared, can unlock smarter decisions and stronger outcomes.
Why data matters on the pitch
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Elite rugby is not driven by instinct alone. Today’s performance is shaped by precision: player metrics, tactical analysis, workload management, and the marginal gains that can make the difference between winning and losing.
At Harlequins, data underpins everything - from how players train to how coaches shape game-day strategy. It’s the collective insight of 15 players operating as one system, informed by numbers that allow players and coaches to refine strategy and achieve better results.
That belief in the power of data resonates deeply with us at AccountsIQ.
For finance professionals, decisions are rarely made in isolation. Businesses succeed when data is trusted, timely, and shared across teams. This clarity and accuracy allows leaders to move faster, scale smarter and stay ahead of the competition with better insights across the entire organisation, driving confident decisions.
From Partnership to Performance
Our partnership with Harlequins goes beyond logo placement or sponsorship headlines. It’s about alignment – and about building better systems that allow teams to succeed.
We believe that:
- Data is only powerful when it’s understood
- Teams perform best when insights are shared
- Clear data is the key to confidence performance and decision-making
Together, we’ve focused on showcasing how numbers drive performance – whether that’s on the pitch at The Stoop or within the finance function of a growing business. In both worlds, success depends on visibility, collaboration, and the confidence to act on insight.
Bringing data to life with The Rugby Guy
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The power of social media can’t be ignored - especially in sports. And when it comes to performance analysis, The Rugby Guy is a true fan favourite.
What began as a passion for breaking down the game has grown into a thriving platform, followed by over 450k+ fans on Instagram and reaching thousands of rugby fanatics every single week. From tactical deep dives to those game-changing micro-moments, The Rugby Guy knows how to turn analysis into must-watch content.
A big part of that journey has been our collaboration on data-led storytelling. Together, we’re digging into what performance data really means for fans and players alike - showing why collective metrics often matter more than individual stats, and how the smallest details can deliver the biggest gains.
Because just like in finance, it’s not about data for data’s sake. It’s about insight. And it’s about telling a story that leads to better decisions. Through this partnership, The Rugby Guy brings those stories to life - and shines a spotlight on the importance of data in powering better performance.
👉 Check out our latest collaboration with The Rugby Guy
Shared values, shared vision
Just as collaboration and teamwork turn individual effort into collective success on the pitch, AccountsIQ exists to do the same for finance teams.
By unifying data, simplifying processes, and delivering real-time insight, we help organisations operate with the same confidence and cohesion you see in a well-drilled rugby side.
Our journey with Harlequins so far has reinforced a simple truth:
Numbers are more than figures – they are the foundation of strength, intelligence, and progress.
What’s next
As the partnership continues, we’ll keep championing data-led thinking, sharing insight-driven content, and celebrating the role numbers play in driving performance – in rugby and for scaling businesses with ambition.
Because when teams trust their data and work together, the results speak for themselves.
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